Even before this drop in views, the rule was you have to watch a video for at least 30 seconds before it counts as a view, as a way to combat clickbait where people instantly bounce from a video. Maybe they have changed this further? Or they change some kind of bot detection?
On broadcast TV, a 30 minute timeslot had only 23 minutes of actual content and 7 minutes of ads.
That’s what we’re heading back to. 20% of the watch time is ads.
Everyone here is speculating about their content, but the simple answer is YouTube just changed how they count the view number. The change basically happened overnight, so it’s not some slow attrition of views. They said in the WAN Show that while the view count halved, the number of likes hasn’t changed (the view/like ratio doubled), and the revenue they earned hasn’t changed (CPM doubled). All of this points that the same number of humans are watching, but what counts as a view in the “views” number just changed.
All outlets should just be replaced with IEC C13. Robust and compact.
It could even be something “innocent” about how ad-blockers have started to interact with the site as YouTube ramps up their anti-adblock measures and the ad-blockers have to change how they work. Like maybe the ad-blockers have started blocking the JavaScript callback that logs the views.