• SippyCup@lemmy.world
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        5 minutes ago

        Because it’s beer. Generally the way laws are written in the us, they call out beer, wine, and spirits, or some such wording, not being available to under 21s.

        Laws generally do not mention alcohol content of whatever it is you’re buying.

        Vice is difficult to regulate, and laws surrounding vice are imperfect

      • stopforgettingit@lemmy.world
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        Ok, I did the digging on this because you asked. I actually just assumed because I was carded for NA beer that this was a law.

        In the US, federally it is not illegal to sell less than 0.5% without carding. But many states treat NA beer the same as normal beer and they require the person be over 21. In the states that do not require 21 and over for NA beer many (most) stores and bars will still card because its better safe than sorry when it comes to ABC and losing your license.

        So even tho it might be legal, you are probably still going to get carded, except at this place I guess.

        But also I am struggling to understand why someone would choose to drink NA beer if they didn’t already know what real beer was like and was trying to avoid it by getting the NA kind (like me). Like - NA beer costs the same as real beer, just buy literally anything else to drink and its cheaper.

        • Rooster326@programming.dev
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          38 minutes ago

          That’s very interesting. Okays very odd. You would think it would fall under the same as Soda but I guess NA beer is just very very low alcohol beer .

          The only reason I can see someone choosing NA beer over real beer would be alcoholism but that seems to be playing with fire.

      • CmdrShepard49@sh.itjust.works
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        34 minutes ago

        The same reason why vapes are considered “tobacco products” despite not containing any tobacco and considered “flavored” if they contain any flavor (or no flavor) besides “tobacco” flavor (which is actually just caramel flavoring since vape juice has no flavor by default). It’s because politicians are stupid and short sighted and most of these regulations make little sense outside of government control.

    • CmdrShepard49@sh.itjust.works
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      32 minutes ago

      “Great for drivers!” If you still want to smell like alcohol when you get pulled over but without having drank any.

  • Monte_Crisco@thelemmy.club
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    4 hours ago

    Now we just need a platform for kids to gamble away their crayon colors so that they’re ready to do the same with their very first paycheck.

  • frunch@lemmy.world
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    6 hours ago

    The AI slop used to generate the ad poster contained a nice suggestion for an alternative name for this crap:

  • quarkquasar@lemmy.world
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    6 hours ago

    The amount of adult stuff being deliberately pointed at children has increased quite a lot over even just the past couple years, because the corporations know that no one is going to come after them for it.

    Hell, at my work, we replaced a court-ordered anti-smoking sign with a giant wall of cigarettes, so that we could make room for a bunch of new fruity flavors of nicotine pouches so that kids can become new addicts.

    • cosmos8188@leminal.space
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      1 hour ago

      Not just the children - under age also includes teenagers and young adults in this case. Honestly, indoctrination has always been the case, since there is a push that drugs are harmful for all, why not indoctrinate the youngest of all: children. By the time they grow up to be teens they will be addicts.

    • Atomic@sh.itjust.works
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      2 hours ago

      I suspect this is legal because “under aged” in the US doesnt explicitly mean “under 18”, since the legal drinking age is 21.

    • Dingo_Kidneys@lemmy.today
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      5 hours ago

      It’s always been the goal to get children consuming products. It’s a known function of humans that they usually stick to whatever they were doing when they were kids well into adulthood. It’s harder to convince an adult with pre-established routines and preferred products to switch over.

      You’re right though that it’s getting pretty blatant now, but that’s to be expected as we dismantle food and drug regulations.

    • 🌞 Alexander Daychilde 🌞@lemmy.world
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      5 hours ago

      Alcohol never did anything for me except make me sleepy. And now with kidney failure I can’t have social anyway.

      I keep na beer because I like the taste and probably every month or so have one with pizza or something.

      Even cheap beer is fine.

  • Jiral@lemmy.world
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    9 hours ago

    Not only 0% alcohol, also 0% taste and 0% beer. There are great alcohol free beers out there btw. This ain’t it.

    • Blanka@lemmy.world
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      7 hours ago

      If you try them in Europe they are great. And even there underage kids are not allowed to buy them

    • LifeInMultipleChoice@lemmy.world
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      8 hours ago

      What’s this actually taste like? I figure it’s basically what they added to bud light to make bud select if it wasn’t just water. Bud light - 110 calories, 4.2% alc. Select - 55 calories 2.1% alcohol.

      I remember looking at it when it came out and thinking they filled half the bottle with carbonated water and sold it for slightly more.

      • Echo Dot@feddit.uk
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        7 hours ago

        What is it with Americans and bud light anyway. It’s the worst version of the product and yet for some reason it’s really popular in the US.

        • Peppycito@sh.itjust.works
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          5 hours ago

          Because you can drink it all day and still drive home.

          I’d say this is sarcasm, but I live in a rural area and have heard it calls ‘driving beer’ before. And looking in the ditches, it appears to be true.

        • 🌞 Alexander Daychilde 🌞@lemmy.world
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          5 hours ago

          It’s like McDonald’s. It isn’t haute cuisine but it’s fine, as much as people feel better about themselves for looking down on it. People like judging other people.

  • BigBenis@lemmy.world
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    11 hours ago

    I still get carded often when I buy NA beer. Often the cashier will even acknowledge that it’s NA but say that they still have to card me.

    • HerbGrower@slrpnk.net
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      6 hours ago

      I think a lot of it is due to stupid shop policies. I have been refused sale of a teaspoon for not having ID.

    • LifeInMultipleChoice@lemmy.world
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      8 hours ago

      I always thought it was because there is alcohol in it still. NA beer I thought was classified as .5% or less. So legally they are still regulated.

      Alcohol free is 0%. Edit: This might not be true either, I just saw saying alcohol free may also have alcohol up to .5%

      • robin@lemmy.blahaj.zone
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        5 hours ago

        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        > 0.5% it’s beer and subject to alcohol laws

        < 0.5% it’s not beer, technically a soda or something

        So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason.

        Even the grocers (and even manufacturers) get it all messed up. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.

        But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.

        Another counter example that disproves the misunderstanding is kombucha. Kombucha has naturally occurring alcohol, but it’s not classified as some other category. The legal categories are “Alcoholic beverage” Or “Not alcoholic beverage” and it’s less than 0.5% so it’s “not alcoholic beverage” and therefore is available for anyone to buy and has nutritional information on the container.

        Similarly, NA “beer” should have the full nutritional information on the can and be sold to anyone. It just “feels” like it should be different somehow, and no one is updating or enforcing policies. You might notice that none of them actually say, “beer.”

      • robin@lemmy.blahaj.zone
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        5 hours ago

        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        0.5% it’s beer and subject to laws < 0.5% it’s not beer, technically a soda or something

        So they label it as <0.5% simply to show that it’s in the latter category

        But the grocers just do whatever. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.

        But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.

      • robin@lemmy.blahaj.zone
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        5 hours ago

        They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):

        0.5% it’s beer and subject to laws < 0.5% it’s not beer, technically a soda or something

        So they label it as <0.5% simply to show that it’s in the latter category

        But the grocers just do whatever. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:

        The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a soda.

        But the larger companies that sell it are just misclassifying it and creating problems to be as lazy and risk avoidant as possible.

        • LifeInMultipleChoice@lemmy.world
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          6 hours ago

          Because people aren’t making irrational claims yelling at companies who make juice. Eating a banana or drinking juices that are higher in glucose aren’t going to hurt you in any measurable way that the sugar won’t hurt you so drastically more.

      • cosmos8188@leminal.space
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        7 hours ago

        The 0.0% on the poster must legally be without alcohol whatsoever. What you have in mind is a confusingly named non-alcoholic beer which goes under the official alcoholic beer radar.

    • filcuk@feddit.uk
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      8 hours ago

      I quite enjoy ‘Supermalt’, a malt drink with NO alcohol. It has a large warning for 18+ on the shelves at Tesco, yet I’m not carded on checkout.

  • Fredselfish@lemmy.world
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    14 hours ago

    This shit should be illegal zero alcohol or not we should not allow advertisement of beer to children. Where the fuck protect the children groups on this shit?

    • stopforgettingit@lemmy.world
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      1 hour ago

      If this store is in the US they are stupid for making this sign and they can get in quite a bit of trouble for this with ABC. NA beer is still 21 and over, its not “beer for kids”

    • protist@retrofed.com
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      13 hours ago

      The “protect the children” groups have federal cover now to actively harm children, which is what they always wanted to do anyway

    • MatSeFi@lemmy.liebeleu.de
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      11 hours ago

      Why? Because it is also ~0%sugar? Ban ads for coke instead.

      Edit: know a lot of people saying that 0%beer tastes not the same (what I can agree on) and thats why they do not drink alc free beer. Could imagine the effect works also the other way round.

    • blackberry28@sh.itjust.works
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      10 hours ago

      This is very likely form the US where u need to be 21 to buy beer. So even a 20 year old would be a child to you? This is dumb af.

    • flying_sheep@lemmy.ml
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      11 hours ago

      German here. I’m absolutely flabbergasted that this incomprehensible opinion has 20 upvotes.

      0% alcohol is 0% alcohol. What the fuck are you talking about?

      • thisisbutaname@discuss.tchncs.de
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        11 hours ago

        There used to be candy that looked like cigarettes and soft drinks made to look like a champagne bottles, and at some point we decided that was not a good idea.

        I drink and I smoke, but I also think it’s not a good idea to get children used to those things. You can drink responsibly but there’s no quantity of alcohol that does zero damage, and the less we get young people used to them the better.

        • LedgeDrop@lemmy.zip
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          10 hours ago

          I drink and I smoke, but I also think it’s not a good idea to get children used to those things.

          Unfortunately, there isn’t a “one size fits all solution”. When I was a kid, I had the candy cigarettes, champagne bottles, cap-guns to play " cops and robbers", and bb-guns to “shoot things” (trash usually)

          As an adult, I don’t smoke, I’ll have a beer once a month or less, and I haven’t robbed any banks nor go hunting. Mainly because, as an adult, I’m not interested in those things.

          However, as a child, these were tools to pretend and often pretending involves replicating your environment. I definitely grew-up in a rural area, but on (80-90s) television when everyone is smoking and drinking, your relatives smoke and drink - it’s normalized.

          I would argue that the social shift towards no smoking and less drinking for adults, has a greater affect on children than a ban on stick shaped candy in a box.

          (Now marketing vaping to young people with addictive “fun” chemical flavoring: that is evil and should be banned)

          edit: fixed a couple of words

        • flying_sheep@lemmy.ml
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          11 hours ago

          I drink non-alcoholic beer because I like the flavor of beer.

          there’s no quantity of alcohol that does zero damage

          There’s also no non-alcoholic fruit juice, so you should be all for 0% beer, which has less alcohol than any carton of apple juice you can buy.

          • thisisbutaname@discuss.tchncs.de
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            10 hours ago

            It’s not really about the alcohol content per se.

            The issue is getting young and impressionable children used to the idea of drinking beer.

            • Fawkes@lemmy.zip
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              5 hours ago

              I’m pretty sure young and impressionable children get used to the idea of drinking beer from friends and family. I think the bigger issue is that the drinking age is fucking 21. It’s absolutely nonsense. If you want to protect children from alcohol abuse, talk to them, teach them, let them have alcohol when they’re ready to try it, in safe settings.

      • creamfresh@lemmy.world
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        8 hours ago

        Absolute fringe opinion even in Germany. Most shops and bars refuse to serve 0.0 to teens below legal drinking age (which already is ridiculously low), ads also don’t target them.

        • Fawkes@lemmy.zip
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          5 hours ago

          Below drinking age, sure. I think the nonsense here is that the US considers you “Under age” until you’re 21. So you’re complaining about an ad targeting children, when the target is literally “Anybody under the age of 21.” Which is an unfair complaint to make.

          Because using that same logic, “under age” porn is actually legal. Because at 18 you can get fucked in the ass by 3 dudes at once, but not buy a beer.

          I hear you say “But there are different ages for X and Y.” Yeah, but it’s the exact same term used to mean the same idea with completely different ranges and neither has any justification beyond “Uh… Here’s the cut-off I guess?”

          Would you take issue with 18yr olds having beer ads aimed at them? Because that’s technically “Under Age Beer!” And they’d be considered full adults here in Germany.

        • flying_sheep@lemmy.ml
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          5 hours ago

          Hahaha what weird corner do you live in? Completely unbelievable in Bavaria.

          Not saying that I like the drinking culture here, but you’re not describing the reality here.

      • VindictiveJudge@lemmy.world
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        10 hours ago

        So, there are these things called candy cigarettes. They are candy shaped like cigarettes. Despite simply being things like bubble gum or chocolate, it turns out that people who ate them as kids are about twice as likely to smoke real cigarettes as adults. This has resulted in them being banned as advertising tobacco products to children in a good number of countries. This add for nonalcoholic beer specifically saying that minors can buy it can easily be argued to be the same kind of thing, with the same kind of legal response. If consuming non-alcoholic beer as a minor results in significantly higher rates of alcohol consumption as an adult, then ads for non-alcoholic beer that target children, like the one shown, might be worth a ban.

          • Fawkes@lemmy.zip
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            5 hours ago

            So 19yr olds shouldn’t be advertised to? What’s the cut off?

            I actually fully agree that all advertisement is awful and support removing it entirely.

            But lacking that, I don’t see an issue with advertising universally. And if we’re going to restrict advertisement to children, target actual children. “Teenagers” includes people legally old enough to join the military and kill other humans.

            • cosmos8188@leminal.space
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              5 hours ago

              Honestly, you’re right, but the issue is deeper than that. Ads like this indoctrinate people that aren’t even children - this includes teenagers past 13 and even adults of varying stages.

              Advertising harmful drugs shouldnt be done at all - but in the meantime, teenagers and even young adults should be except. Also the killing part is a totally different issue.

      • Vrtrx@lemmy.world
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        10 hours ago

        What does you being German have anything to do with it? Completely ignoring that no, being able to legally advertise it as 0% doesn’t mean it has 0%, in Germany non-alcoholic beer is still beer and doesn’t get advertised to children. That would be fucking insane to do.

        • flying_sheep@lemmy.ml
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          5 hours ago

          You’re confusing „ohne Alkohol“/0.0% beer with „alkoholfrei“/“non-alcoholic” beer.

          In Germany, drinks only have to be labeled as alcoholic from 1.2% upwards, so

          • unlabeled fruit juice may have up to 1.2% (has more likely 0.3% or so)
          • alkoholfrei may have up to 0.5%
          • 0,0 may have 0,0% (rounded down from up to 0,04999…%)

          https://de.wikipedia.org/wiki/Alkoholfrei

        • Fawkes@lemmy.zip
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          5 hours ago

          Except the US concept of underage also includes people 16 to 20, which this ad is undoubtedly target towards. If it was an ad for beer with bright colours and cartoon characters I would agree, but it is not.

      • DahGangalang@infosec.pub
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        18 hours ago

        Like other commenter said, its more a general vibe.

        Its the blocky graphic on either side with smaller text labeled modern squared off graphics in the middle. Its the font. Its the spacing. Its got the same general flow of the dozens of AI generated websites I’ve seen.

        Its too cleanly unclean.

      • NathanDerWeise@feddit.org
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        16 hours ago

        The “emphasis whiskers” around “it’s” in the top, middle are a dead giveaway. Plus I’ve seen multiple AI generated posters with this exact color/font scheme. You’re gonna keep seeing it over and over now that you know what to look for, unfortunately.

        • RustySharp@programming.dev
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          12 hours ago

          I still don’t understand the “whiskers”. What dataset are they using to train? I’ve literally not seen them until the prevalence of genAI.

      • Ech@lemmy.ca
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        16 hours ago

        The style of the text is a big giveaway to me. Generated text has gotten a lot better (ie usually legible), but it’s pretty much always that same block letters that aren’t quite perfect enough to be a typeface, but also not designed well enough to be made by hand.

        The general format of this one is also fits closely to a lot of other generated posters I’ve seen (some examples: https://lemmy.ca/pictrs/image/2d35f3bf-bc05-4971-8c8d-9e69fe857bde.png). It’s hard to describe, but hopefully you can see what we’re talking about.

        • Jimmycrackcrack@lemmy.ml
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          15 hours ago

          I can pick that same “general vibe” very well with video but I think I’m yet to acquire that instant read on still images (of graphic design as opposed to realistic scenes). Only one of three, the one on the right, seemed at all obvious to me.

      • sidebro@lemmy.zip
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        18 hours ago

        I also think it’s AI. It’s not something in particular I can point out that makes me think that, it’s more an impression. An impression that comes from having seen a ton of slop.