Apple isn’t a marketing company? Wow, if anything I would say that singularly defines what has made them successful. They put out solidly mid hardware, but are the best marketers in tech and always were.
Until a few months ago I was all-in the Apple ecosystem. iPhone, iPad, Mac, Apple TV. Seeing them launch things like Universal Control was amazing.
Then I jumped out, got a Pixel, put Graphene on it, and started messing with Linux.
… Only to discover that Universal Control is essentially just Input Leap, which can trace its history back to 2001 and the launch of Synergy.
Apple are absolutely a marketing company. Don’t get me wrong, they add some much-needed polish, but they essentially just rejig existing tech and lock it down so it only works on their devices sold in the last few years.
The hardware is absolutely not mid. It is inflexible. Compare the entry level MacBook Air to any comparable Windows laptop and you’ll be spending much more to get close to the same performance/battery/build quality. The thing that makes them successful is creating a unified ecosystem that is hard to leave. People don’t pick Apple because they are a bunch of idiot clones who are enamored with TV ads.
Apple isn’t a marketing company? Wow, if anything I would say that singularly defines what has made them successful. They put out solidly mid hardware, but are the best marketers in tech and always were.
Until a few months ago I was all-in the Apple ecosystem. iPhone, iPad, Mac, Apple TV. Seeing them launch things like Universal Control was amazing.
Then I jumped out, got a Pixel, put Graphene on it, and started messing with Linux.
… Only to discover that Universal Control is essentially just Input Leap, which can trace its history back to 2001 and the launch of Synergy.
Apple are absolutely a marketing company. Don’t get me wrong, they add some much-needed polish, but they essentially just rejig existing tech and lock it down so it only works on their devices sold in the last few years.
“Not a marketing company” as in their business model is not centred around shoving ads in your face for money is how I read it.
The hardware is absolutely not mid. It is inflexible. Compare the entry level MacBook Air to any comparable Windows laptop and you’ll be spending much more to get close to the same performance/battery/build quality. The thing that makes them successful is creating a unified ecosystem that is hard to leave. People don’t pick Apple because they are a bunch of idiot clones who are enamored with TV ads.
Agree to disagree on that one. At least for a big proportion of folks who are snobby about having an iPhone.