But in reality most advertising money is spent by companies like Coca Cola, that we all already know. And they know that too, which means they know for a fact that continuing to spend money on advertising pays off.
This is something I found myself recognizing not too long ago. Why would a company like Coca-Cola, already the dominant force in the soft drinks market, need to spend so much money on advertising? It’s not to attract new customers, but to drown out their competition. If you have big players like Coke continuing to spend millions on each ad buy, smaller competitors get priced out and their message is lost in the signal noise.




No no, just that there are some shortcomings with certain approaches that might still impact a company’s ability to reasonably reach customers, light emphasis on “reasonably”.
But it’s just something that they’ll have to figure out how to work around, not something those of us who are sick and tired of the ad spam should have to just accept as necessary evils.
I’m otherwise with you all the way.