Spend some time scrolling on social media these days and you are likely to notice more and more videos made with artificial intelligence. Many are funky or fantastical. Others are downright bizarre. Some are intentionally misleading.

Rapid advancements in AI have led to a proliferation across the internet of what critics are calling “AI slop,” or short videos that are rapidly produced, often repetitive, and made using generative AI technology. Platforms are grappling with how to handle them.