Because it’s fun to?
A few years back this guy called Brad said they fired his wife — same restaurant chain — and for a minute, everyone rallied behind “Brad’s wife.” If her name was ever known, it wasn’t widely spread.
The funny thing about the logo was, they supposedly changed it to be more inclusive (e.g. to people who aren’t white like the guy in the logo), but last time I checked, they still don’t do business in California because CA has left leaning laws that protect minorities, so they’re not being less racist/sexist, they’re not being more inclusive, they just want you to think they are.
Anyway, release the damn Epstein files
The article is calling out the logo outrage as a distraction from the Epstein files.
The process of stoking outrage has another effect: It crowds out the news cycle. Most Democrats I know would be shocked at how little the average Republican knows about Trump’s actual conduct and his actual wrongdoing. Republicans can, however, cite chapter and verse about left-wing outrages and left-wing overreactions to Trump.
That creates a reality where they simply can’t conceive of how any reasonable, rational person would vote Democratic or oppose the president and his policies.