Misleading pricing:
Using the billing period as the header and showing the price for the billing period… except for monthly—which shows 1/4 the price and says “every week” in smaller, gray text.
Punishing non-subscription payments:
Adding a $6.50 (1400%) surcharge for wanting a weekly one-time payment instead of a recurring subscription.
Charging more for longer periods:
Monthly billing, once you remove the dark pattern and convert it to its actual price, is $2. There are 12 months in a year, meaning it would cost $24 to maintain that subscription for a year.
Why is the yearly subscription $29, then?
If you want to verify this for yourself, you’re going to need to clear your cookies and reload an article a lot. They do A/B tests and show different subscription requied modals. This one was the worst.
Worked out to yearly prices from the weekly cost, they are:
7*52 = $362
0.5*52 = $26
Or $29
Oh he didn’t invent the thing and he’s certainly not unique using it. This is like being mad at just one specific bird for pooping on your car.
I still don’t understand why anyone would ever pay for access to news articles. There are plenty of free and legitimate articles on the Internet, and public access TV still broadcasts news. You never need to pay anyone.
Honestly, putting a price on access to news just makes me not trust that organization. It feels like a scam, like paying for bottled water when water is one of the most abundant resources in the world.
Paid subscriptions are only a thing because people bought into it and normalized it instead of boycotting it. That’s why everything is a subscription nowadays and no one can just buy and own a product now. We have to spend our lives paying a regular fee for access to something we never own.
Do you work for free? No? Then why should journalists?
Because the more a news source depends on ads revenue the shittier it is.
I actually pay for 404 Media, because they are a small investigative outfit and do not do ads. That’s worth something!
Google offers things for free, see the shitty stuff they’re doing?
Personally, I’d rather keep on paying for my newspapers and have them not do, or not as much, shitty things. And that’s exactly what I do (plus I like to receive my news in print knowing no one is tracking what I’m reading and how) ;)
News no, analysis maybe, but I don’t know if wapo actually does that.