Lithuania-based Whitebridge AI sells “reputation reports” on everyone with an online presence. These reports compile large amounts of scraped personal information about unsuspecting people, which is then sold to anyone willing to pay for it. Some data is not factual, but AI generated and includes suggested conversation topics, a list of alleged personality traits and a background check to see if you have shared adult, political, or religious content. Despite the legal right of free access to your own data, Whitebridge.ai only sells “reports” to the affected people. It seems the business model is largely based on scared users that want to review their own data that was previously unlawfully compiled. noyb has now filed a complaint with the Lithuanian DPA.