Dutch companies can now apply to sell on Otto.de. This marks the beginning of Otto’s expansion to marketplace partners from other European countries. If accepted onto the platform, Dutch sellers must provide customer service in German. Otto had already started preparing to open up to European marketplace partners two years…
I’d like to buy more European, but if I need to use some translation software to use the online shops that gets pretty tedious fast.
Translating the website as it updates is smaller inconvenience to Otto than it is to millions of potential buyers.
Their biggest competitor Amazon.de will cater to people who can’t understand German language.