When women riders and drivers told us they wanted more control over how they ride and earn, we listened. That feedback led to Women Preferences, features designed to give women the choice to ride with other women. Since our first pilots last summer, we’ve heard just how much that choice matters—from feeling more comfortable in the back seat to more confident behind the wheel.
Uber doesn’t deserve much credit for this…they’re just streamlining a behaviour that’s already present among their drivers and customers. It’s a business decision.