

Target is an interesting case study. Largely self-inflicted, but conservatives remember them having trans bathrooms and liberals remember them taking them away (not that that was the only issue, they have become blatantly racist as well). It’s too narrow and too slow, but that’s what results when society rejects an institution.
It would be great if we could narrowly focus on a few egregious examples and wreck them, but getting everyone to non-organically agree on who to target (no pun intended) is going to be difficult.
Spirit is an abstract concept rather than an actual thing. It’s essentially the gap between what we can measure about a person and what we perceive of them. Is the ineffable sense of a person’s being that can’t be traced to a chemical or electrical process of the brain.
It’s largely made up of massively incomplete understanding and self-deception. As a result, it has little relation to the processes of stars.